The Rebrand of Shemana

Posted by Anna And Jaymie on

What an exhilarating journey it's been!

These past months have been an electrifying whirlwind, propelling us and our creations towards a thrilling evolution. It all began with the arrival of our baby girls, born just 7 weeks apart. This fortuitous timing allowed us to synchronize our babymoon experiences, granting us invaluable moments to reset, recharge, and realign our energies.

Upon our return, we swiftly recognized the need for additional support in our dispensary. Enter the remarkable Rebekah, whose arrival empowered Jaymie to focus more assertively on steering the ship of our business towards greater heights.

As if guided by an unstoppable force, a new vision began to take shape. It manifested as a logo—a symbol that echoed our purpose and intentions with unwavering clarity: Evolved Ascension.

And from that pivotal moment, a cascade of transformation unfolded, igniting a complete metamorphosis across every facet of our business. With unshakable confidence, we embraced the challenge of rebranding, even amidst the joyful chaos of caring for a 3-month-old and a 5-month-old. Sleepless nights became the backdrop against which we forged ahead, undeterred by the magnitude of our ambitions.

"Let's relocate a bed into the office... and why not multitask by carrying them as twins while we conquer tasks at the computer?"

Between breastfeeding sessions, we juggled responsibilities with finesse, ensuring our husbands could seamlessly manage farm duties when our girls sought new adventures. Every obstacle became an opportunity for innovation.

"This logo deserves to shine in metallic gold... let's hunt for top-tier label printers..."

"The new labels are stunning... let's elevate our game with sleek new bottles..."

With unwavering determination, we breathed new life into our business—revamping the website, launching innovative products, refining formulas, experimenting with bold new techniques like solar infusions, and reigniting interest in our essences. The list of enhancements grew longer, but so did our confidence.

Amidst the whirlwind of activity, we found joy in the absurdity of it all. Working in our pajamas became a badge of honor, a testament to our resilience and unwavering commitment to success.

Through it all, we stood as pillars of support for each other, bolstered by the unwavering belief in our shared vision and the unbreakable bond of friendship and camaraderie.

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