We are thrilled to be featured in the April edition of Harper's Bazaar.When they name you as one of the beauty industries brightest new stars and poised to be the product that everyone wants, we can't help but get that happy heart, soul glow satisfaction that we're on the right track! Below is the interview we answered from the fabulous Eugenie Kelly from Harper's...'Byron Bay may be famous for its laid-back residents and dreamy beaches, but its also one of Australia's top entrepreneurial hotspots'SHEMANA CRYSTALLINE ELIXIRS Established: Technically, it kicked off in 2012, but it wasn't until 2016, when the US site Free People asked to stock it, that things snowballed. In 2017, Shemana rebranded itself, a handful of high-profile facialists discovered its Ritual Face Serum (and started spruiking it to their celebrity clients) and the brand took off. Think: Vibrational medicine combined with cutting-edge botanicals (Australian Wildflower Essences), parlayed into artisanally produced 'crystalline skincare'. There are 10 products, comprising mists, body oils $44 each, and the serum. Why its one to watch: Founders Jaymie Medlyn, who has a design background, and Anna Whiting who ran a spa retreat and trained therapists, share a passion for natural skincare, and have practised vibrational remedies for years. Their timing is perfect. The holistic side of the beauty industry and 'selfcare' is all the buzz right now, so the chic packaging and the fact that these products are handcrafted in small batches make the range a winner. The Cult Buy: Yogis love the Savasana Meditation Mist. Skincare addicts and beauty editors swear by the Ritual Face Serum. Think Almond and Jojoba oils enriched with a 'Herbal Solar Infusion' (crystals activated by the sun and the moon).Whats Next: A moisturiser, a cleanser and a toner. And for all you New Ages, crystalline candles and oracle cards.
